According to last week’s article in the Telegraph, big high-street lingerie retailers are seeing a big increase in the sales of bras in bigger sizes, with the average bra size sold now one cup size bigger than it was 5 years ago.
Debenhams now reports that 63% of its bra sales are in a D cup or above, whereas at M&S the market now represents a quarter of its bra sales.
So what’s the cause of this sudden ‘uplift’ in big bra sales?
The focus of the article suggests it’s the increase in breast-enlargement surgery. With a reported 10,000 women having boob jobs last year, it’s certainly no longer just the rich and famous opting for the costly operation.
Another reason suggested (which I would like to think is more likely to be the main cause) is that more women are now having their bra size accurately measured these days. Many women find that their actual bra size is one or two cup sizes bigger than they thought they were. Take a look at our bra measuring guide and videos to help find your ideal bra size and style.
One reason not mentioned is that women are just generally curvier these days! With the average UK dress size a size 14-16 boobs are bound to be bigger… and that means big bras – naturally.
At Simply Yours we’ve been making beautiful lingerie in big bra sizes for nearly 2 years now, with selected bras available up to K cup and L cup. 81% of our bra sales are in D+ cup sizes, and our Gok Wan lingerie range offers a sexy bra, basque and bodyshaper in A to G cup.
I wonder what Gok Wan would make of the increase in boob jobs? Especially with his new show ‘Miss Naked Beauty’ set to air later this month, all about finding true beauty – stripped of make up and all things artificial.
What it all comes down to really is what it takes to make you feel good. I’m sure he’d say that, whether big boobs or small, you should see what the Gok Wan shapewear can do for you before going under the knife. With all its gorgeous details it will certainly give you a lift – to both your boobs and your mood!