So you’ve seen the official video from the Simply Yours Above Average Underwear Party starring Gok Wan. You’ve seen the gorgeous Goktails, goodie bags and winner Wendy with bangers sufficiently boosted in the Gok Wan shapewear.
But what’s that I hear you cry? You want more Gok Wan footage?
No problem.
According to last week’s article in the Telegraph, big high-street lingerie retailers are seeing a big increase in the sales of bras in bigger sizes, with the average bra size sold now one cup size bigger than it was 5 years ago.
Debenhams now reports that 63% of its bra sales are in a D cup or above, whereas at M&S the market now represents a quarter of its bra sales.
So what’s the cause of this sudden ‘uplift’ in big bra sales?
The focus of the article suggests it’s the increase in breast-enlargement surgery. With a reported 10,000 women having boob jobs last year, it’s certainly no longer just the rich and famous opting for the costly operation.
Another reason suggested (which I would like to think is more likely to be the main cause) is that more women are now having their bra size accurately measured these days. Many women find that their actual bra size is one or two cup sizes bigger than they thought they were. Take a look at our bra measuring guide and videos to help find your ideal bra size and style.
One reason not mentioned is that women are just generally curvier these days! With the average UK dress size a size 14-16 boobs are bound to be bigger… and that means big bras – naturally.
At Simply Yours we’ve been making beautiful lingerie in big bra sizes for nearly 2 years now, with selected bras available up to K cup and L cup. 81% of our bra sales are in D+ cup sizes, and our Gok Wan lingerie range offers a sexy bra, basque and bodyshaper in A to G cup.
I wonder what Gok Wan would make of the increase in boob jobs? Especially with his new show ‘Miss Naked Beauty’ set to air later this month, all about finding true beauty – stripped of make up and all things artificial.
What it all comes down to really is what it takes to make you feel good. I’m sure he’d say that, whether big boobs or small, you should see what the Gok Wan shapewear can do for you before going under the knife. With all its gorgeous details it will certainly give you a lift – to both your boobs and your mood!
There are so many different statistics bandied about regarding what percentage of women are wearing the wrong sized bra. One thing’s for sure - a lot of people have got it wrong. Having worked at Simply Yours for a while I’ve picked up a thing or two about bras… and now when I spot someone wearing a badly fitting bra it stands out a mile; bra straps up between the shoulder blades, the dreaded ‘double boob’ effect or simply a bust that’s not quite as perky as it could be!
All these bra problems are so easily fixed – the most common mistake is to wear a bra back size too big and a bra cup size or two too small but if you’re not sure, take a look at the Simply Yours bra fitting guide. There’s 3 different videos showing you how to find your correct bra size, how to spot when your bra doesn’t fot, and a guide to different bra styles.
Different styles and shapes of bras can fit you differently – no matter how much measuring you do. It can be a good idea just to try on a few until you find your perfect fit. What’s great about Simply Yours is that you can try on your bras in your own home on under various outfits – very important!
